Kermit Keynote 2024:
THE PURPOSE OF PURPOSE IS GROWTH
THE PURPOSE OF PURPOSE IS GROWTH
Lately, leaders have been forced to respond to everything from a dismantled supply chain and muted virtual teams to overdue calls for equality, and an economy on the brink of disaster. And the way forward? It’s filled with unclear and competing priorities, contradictions in what customers want and expect, and a workforce that’s completely divided on where they work and why they work.
Welcome to an era that requires a new approach to growth.
It’s built by purpose, defined by actions, and adopted through communications. It’s all based on what you think, what you do, and what you say. The answer to chaos isn’t more chaos. Meaningful growth isn’t built with more leads, more platforms, and more data. Organizational growth doesn’t need to be complicated. It needs to be focused. Think Do Say has powered a wide variety of organizations from Google, Microsoft, and Walmart to Unicef, Scouts, and all the real estate, FI, insurance, books of business, and start-ups in between.
It’s time to grow into growth. This insightful presentation and private workshop with the author will help you and your leadership team do it.
Here’s what you’ll get from the Think Do Say working session:
You’ll build your own Operating System for Growth that you’ll be able to start implementing the next day:
• Reframing and articulating your purpose to fuel growth, not solve social issues.
• Exploring Meta Trends that indirectly impact your business
• Creation of a Strategic Growth Roadmap with Brand Relevance, Brand Difference, and Brand Opportunity
• Creation of a Brand Belief and Essential Do
• Priorities to improve CX and EX (employee experience)
• Completion of a simple and proprietary Brand Narrative to help communicate your purpose and proof
• A simplified approach to marketing through Brand Narrative extensions
• A simplified approach to thought leadership as a marketing tactic
Date: Wednesday, Oct 23rd
Time: 9am - 2pm
Location: 8th Light, 25 E. Washington, 5th floor, Chicago, IL 60602
Who can attend: Anyone in your company (does not have to be one of the Kermit regulars in our calls and camps)
Schedule of Events
We will meet in Chicago, piggybacking on the upcoming GOTO conference for those who will already be in town for that event.
Monday - Tuesday Oct 21 - 22 GOTO Chicago Conference
Tuesday night Oct 22 (Optional) Kermit welcome dinner
Wednesday Oct 23 9am - 2pm Think Do Say Keynote + Workshop
Wednesday Oct 23 (Optional) Social time in Chicago
The GOTO conference will bring together all kinds of technologists and leaders to Chicago. We will organize our keynote and workshop for the day following the conference. The welcome dinner will provide an opportunity for us to gather the night before as a community on Tuesday. On Wednesday, Oct 23rd, we will host our exclusive keynote talk + workshop. And then for those who are not traveling home that night, or can stick around in the city, we will do some fun social activities together downtown.
About our speaker
An entrepreneur, speaker, and best-selling author, Ron Tite has always blurred the lines between art and commerce.
He has been an award-winning advertising writer and creative director for some of the world’s most respected brands including Google, Intel, Microsoft, Volvo and many others.
He is founder and chief creative officer of Church+State, host and executive producer of the hit podcast, “The Coup”, and executive producer of the documentary film, Fresh Water. He has written for television. Wrote and performed a hit play. Created a branded art gallery. Published an award winning comedy book. And for 5 years, was executive producer and host of the award-winning comedy show, Monkey Toast.
As a speaker all over the world, Ron speaks to leading organizations about purpose, strategy, creativity, disruption, and leadership. Ron’s first book, Everyone’s An Artist - Or At Least They Should Be (Co-written by Scott Kavanagh and Christopher Novais), was published by HarperCollins in 2016. His second book, Think Do Say: How to Seize Attention and Build Trust in a BusyBusy World, hit store shelves in October of 2019. His third book, The Purpose of Purpose will be released in early 2025.
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