Kermit Keynote 2025:
The Four Conversations: A new Model for selling expertise
Sell and Price like the expert you are
Your first job is being the expert advisor or practitioner. Your second job is selling that expertise. If you’ve ever felt that these two roles are in conflict then The Four Conversations is the book for you.
Amazon best-selling author of The Win Without Pitching Manifesto, Blair Enns, provides a new model for those who have to sell their expertise before they deliver it. You will learn:
Why many of the techniques used to sell products and transactional services don’t apply to the sale of expertise
How to sell your expertise the same way you deliver it—with confidence and integrity
How to move from being seen as a vendor to being recognized as the expert, right from the first interaction
How viewing the sale as a series of four conversations provides a helpful mental model to effortlessly navigate the sale in a way that is intuitive to all experts
How to price and structure your engagements in a way that creates more value for your clients and helps you to capture more of that value through higher fees
Raise your win rates, increase your fees and feel more comfortable and confident in your second job of selling your expertise.
Date: Tuesday, Oct 21 - Wednesday Oct 22
Location: TBD
Who can attend: Anyone in your company (does not have to be one of the Kermit regulars in our calls and camps)
This fall, in Chicago, we will host Blair Enns (author of Win Without Pitching) to discuss his latest book: The Four Conversations: A new model for selling expertise.
Schedule of Events
We will meet in Chicago that week:
Monday Night (Optional) Welcome dinner and drinks in Chicago
Tuesday Oct 21 The Four Conversations Keynote with Blair Enns + Workshop
Wednesday Oct 22 Kermit Community Un-conference and discussions
The welcome dinner will provide an opportunity for us to gather as a community on Monday night. On Tuesday, we will host our exclusive keynote talk + workshop. The following day, we will say goodbye to our guest speaker, but gather together again as a community to discuss topics related to the book.
About our speaker
Blair Enns is the founder of Win Without Pitching and the author of three books on selling and pricing for expert advisors and practitioners, including the brand new The Four Conversations: A New Model for Selling Expertise.
A former advertising professional and consultant, Blair launched Win Without Pitching in 2002 to help creative professionals learn to win more business at higher prices without giving their services away for free in a pitch. His selling philosophy and pricing strategies resonated beyond the advertising and design professions to the point where today Win Without Pitching serves expert advisors and practitioners around the world in over a dozen professions, including finance, marketing, consulting, engineering and healthcare.
Blair also co-hosts, along with David C. Baker, the popular podcast 2Bobs: Conversations on the Art of Creative Entrepreneurship.